In order to demonstrate the quality of my invitations as well as the range of papers and fonts I use and the styles I design, I sent this couple samples of invitations I’ve made for other clients. We then began a dialogue via email. My client sent me photos of invitation styles they liked and described the elements they wanted to include, and I got to work designing their perfect invitation. Within a few days, I designed exactly what they wanted, and from that I could then make an actual prototype.

I am sending their prototype in the mail today! I can’t wait for them to open the package to see how their ideas have translated into the perfect wedding invitation. As soon as we finalize all the invitation details, I’ll post it in my invitation gallery.

What was really amazing was that a few people came up to me because they noticed invitations they had received as guests. They commented on how beautiful they were. It feels good to make an impression that lasts over time. Not just for me, but more importantly for my clients. When people recall my invitation, they also usually recall a memorable event that they attended, and that’s the focus of what I do for my clients.

It’s my philosophy that the party starts when the invitation arrives in the mail. But sometimes, even more important is the impression people take with them after they leave. If the party is memorable, and I helped make that happen for my client by setting the tone up front, then I consider my job well done.

Courtney and Jeff are having an outdoor wedding because they want a casual and intimate affair. They also describe themselves as eclectic. This opens up a lot of design options for their invitations. Not only do their preferred colors lend themselves to imparting an outdoorsy theme, but their invitation can also reflect their fun personalities and incorporate design elements that are a little different than the every day wedding invitation.

The beauty of a custom-designed wedding invitation (or any invitation for that matter) is that I can take elements that some may think would never “go together” and create an amazing design that is as perfect a fit as my clients. People like Courtney and Jeff would never be able to find what they are looking for in a standard wedding invitation book. No one would ever think to create such a thing, unless they knew Courtney and Jeff. During our meetings, Courtney, Jeff and I get to brainstorm. I then get to interpret their ideas into exactly what they want.

A lot of people are “visual” learners. I’m one of them. We need to see what we’re talking about. We sometimes have trouble imagining what the papers will look like together, or how the fonts and ink colors will coordinate with each other to give us the feeling we want in the invitation.

That’s why the prototype is such an important part of the process. Leslie will get to SEE, TOUCH and FEEL what the invitation will look like, and she will be the first one to experience what her guests will experience when they open the envelope to Paige’s invitation.

When guests open their envelopes, the invitation that’s inside sets the tone for the entire event. That’s why it’s important to design an invitation that will not only make the guest want to attend that bat mitzvah, but excites my client as well. I love pulling in traditional elements of Judaism into the bar and bat mitzvah invitations I design, but it’s also fun to reflect my client’s personal style.

What Paige and Leslie want is an elegant traditional invitation, but with touches of their Academy Awards themed party. They have a strong sense of tradition, so we’ll pull in Paige’s hebrew name. But they also are full of life and excitement, so a combination of suede paper and metallic cardstock will address their sense of flair and elegance.

The colors of the party (red, black, and gold) are a wonderful combination because they will give the invitation a contemporary feeling and will tie the party in to the invitation without making the invitation solely about the party.

We’re using a rich red suede paper to reflect the Red Carpet excitement of the Academy Awards, and both metallic black and gold cardstocks to highlight the elegance and gold-star qualities of the bat mitzvah girl. This is going to be the perfect start to an Academy Awards night!

I can’t wait to sit down and design this invitation. I’ll keep you posted on how it turns out!