So I was at the Showcase of the Hall event at Bell Canyon, California last Thursday. It’s a vendor showcase for people involved in all aspects of planning a party. There were decorations specialists, lots of caterers, DJs and entertainment vendors, photographers, and party planners, but I was the only custom invitation designer there. I received many compliments on my creativity, style and quality.
What was really amazing was that a few people came up to me because they noticed invitations they had received as guests. They commented on how beautiful they were. It feels good to make an impression that lasts over time. Not just for me, but more importantly for my clients. When people recall my invitation, they also usually recall a memorable event that they attended, and that’s the focus of what I do for my clients.
It’s my philosophy that the party starts when the invitation arrives in the mail. But sometimes, even more important is the impression people take with them after they leave. If the party is memorable, and I helped make that happen for my client by setting the tone up front, then I consider my job well done.